Frank Buettner

Shaping Digital Healthcare Futures

Frank Buettner
Avoid the biggest mistakes in product innovation
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ABOUT ME
ABOUT ME

ABOUT ME

Senior manager and digital transformation expert; experienced in Software, Telecoms, and Healthcare industry; worked across innovation, corporate strategy, B2B product management and IT functions as division manager, consultant, and entrepreneur; proficient in leadership, digital technology and agile delivery models; passionate about solving wicked problems in digital transformation together with great teams

WHAT I DO

Digitalization

Doing successful digitalization since 2010. Rethinking processes and customer interactions. Using technology to build great products. Reinventing business, interactions, and organizations. Embrace change and deal with ambiguity. 

Leadership

Build, communicate and implement a convincing vision. Set the direction. Be the change you want to see. Be open, authentic, and honest. Take decisions and assume responsibility. Show, don't tell.

Building Great Teams

Great people hire great people. The opposite is also true. I hire people that make me and the organization smarter. I support and encourage employees to focus on their strengths and to reflect on their weaknesses. Collaborate and influence even without hierarchical power.

Getting Things Done

We achieved our goals because of your great strategy Powerpoint presentation said ... no one. Ever. Execution and delivery are key for a successful strategy implementation. I walk my talk and get things done. 

ACHIEVEMENTS
ACHIEVEMENTS

WHAT I DID

A collection of my previous achievements

INNOVATION STRATEGY

Initiated and chaired development of innovation strategies for several digital healthcare business areas. Shaping ambitions and goals, innovation funnel, ideation activities, portfolio management and open innovation partnerships.

INNOVATION MANAGEMENT

Building and driving a portfolio of digital products in healthcare and medtech – digital twins, clinical decision support systems, B2B App marketplace, clinical workflow tools, and more

SCALED AGILE

Acting as Epic and Product Owner in a scaled-agile (SAFe) setup for design and delivery of a hybrid healthcare data activation platform.

CLOUD

Designed and mandated a vendor-agnostic cloud strategy for the Digital Diagnostics program, aimed to strengthen customer experience, systemize enablers and strengthening trust.

RESTRUCTURING

Restructured, reenergised and reinvented the Swisscom Human Centred Design unit by focussing on Digital Customer Experience to secure revenues and achieve cost savings

CUSTOMER EXPERIENCE DESIGN

Guided and ensured application of service design principles for projects like 5G and Smart City business, B2B online experience, 2G phaseout, B2C omni-channel strategy, and customer-specific cloud and IT services

CUSTOMER RESEARCH

Extended the Swisscom Net Promotor Score (NPS) system with end-to-end customer journey views, supported by advanced data science and AI models to predict customer behaviour

OUTSOURCING

Managed outsourcing of 22 employees and built an innovation partnership with Creaholic S.A.

PRODUCT MANAGEMENT

Launched the Swisscom Interact product line – tried, failed, learned, tried again and eventually co-founded Thingdust AG

B2B ONLINE SERVICES

Started Swisscom’s Mobility-for-Work service and redesigned legacy B2B processes with an online and mobile customer experience; now in active use by +200k users with increased monthly revenue (ARPU)

GOING AGILE

Established Swisscom’s agile transition with a strategic analysis and proposal on behalf of Board of Directors in 2013; Swisscom today has more than 200 agile teams (and growing)

RESUME
RESUME

EXPERIENCE

Head Innovation Digital

Roche

2019

Bildergebnis für rocheReinventing the way digital healthcare products and services are built, technology is used, skills and talents are developed, and organisations are set up.

 

VP and Senior Manager

Swisscom AG

2007

VP Human Centered Design - Guiding the digital transformation of legacy structures and capabilities by pioneering innovative user experiences, digital products and business models to compete effectively in a digital world

VP Enterprise Mobility Technology - Managed digital transformation efforts for Mobile Business Services unit; built an agile organization, introduced IoT technologies and launched innovative B2B products

Senior Strategy Manager - Initiated and directed strategic transition into a digital and software driven company

Senior IT Strategist - Creation and implementation of a product lifecycle management strategy including a rapid product development process, achieving significant cost savings and shorter time-to-market through standardization and reuse

Lead IT Architect - Designed and implemented fixed-mobile-convergent rating and billing system for 4 million subscribers

Co-Founder and Advisor

Thingdust AG

2016

Co-founded company, developed initial product vision and business model, secured funding and support, designed product and technology strategy plug-and-play workspace analytics through IoT and machine learning

 

Senior IT Architect

Platinion - A company of the Boston Consulting Group

2007

Supervised IT implementation projects in German insurance industry on behalf of executive boards and assured timely and in-budget delivery

Senior Principal Consultant

Portal Software

2000

International project management and IT architecture for rating, billing and CRM systems with major operators in Europe and Africa; responsible for teams up to 15 resources and $3 million budget

Senior Software Developer

Wavetek - Munich

1998

Design, development and integration of embedded software for encoding and decoding of voice and data traffic for GSM and GPRS mobile test devices

Software Developer

Cellware - Berlin

1996

Development of embedded software for ATM communication technology


EDUCATION

EMBA International Management (FH)

Kalaidos Univercity of Applied Science - Zurich

2010

Graduation with distinction – among the top 5% – as Master of Business Administration (FH) International Management

MSc. Telecommunications Engineering

University of Applied Science of Deutsche Telekom AG Berlin

1996

Graduation with distinction – among the top 5% – as Master of Science (FH) in Telecommunications Engineering